blippar - App Review

Some things are just plain different; Blippar is exactly that. In fact, in order to attempt to explain the purpose of the App, here's an extract from the company website:

"Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content.".

Think of it as a hyperlink but without having a PC.

Intrigued, as I was, read on to find out more.

Now for the ACIDS test:

Aesthetics
Apart from optionally setting access to your Facebook and/or Twitter accounts, the interface is supremely simple.

Point your iOS device at anything that says 'Blipp me', or an appropriate image/logo and you are hyperlinked to... somewhere. The fun is that you do not (necessarily) know where you are about to be taken. It could be to more information, a game, a competition.

The uses are fairly endless (iOS limited) and really give a medium (I hate using medium in the singular) an additional layer. A newspaper could be Blipped to give you video content, or a CD sleeve a video. or a product logo to give you vouchers.

This could be the best news for printed newspapers for a very long time.

Cost
As you would expect, the App is free as it is the advertiser who pays.

Indispensability
I think this really is one to watch for the future; the possibilities really are limited only by imagination... try it.

Dependability
As long as you are Blipping something that has a link, the App works fine.

Security
Apart from the information sharing via Facebook and/or Twitter, beware of sharing information once you have been hyperlinked out of the App.

ACIDS Test Rating:

A great concept.

To find out how the ACIDS Test works, click here.

You can get blippar here and support for the App here.