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Tuesday, 7 May 2013

blippar - App Review



Some things are just plain different; Blippar is exactly that. In fact, in order to attempt to explain the purpose of the App, here's an extract from the company website:

"Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content.".

Think of it as a hyperlink but without having a PC.

Intrigued, as I was, read on to find out more.

Now for the ACIDS test:

Aesthetics
Apart from optionally setting access to your Facebook and/or Twitter accounts, the interface is supremely simple.

Point your iOS device at anything that says 'Blipp me', or an appropriate image/logo and you are hyperlinked to... somewhere. The fun is that you do not (necessarily) know where you are about to be taken. It could be to more information, a game, a competition.

The uses are fairly endless (iOS limited) and really give a medium (I hate using medium in the singular) an additional layer. A newspaper could be Blipped to give you video content, or a CD sleeve a video. or a product logo to give you vouchers.

This could be the best news for printed newspapers for a very long time.

Cost
As you would expect, the App is free as it is the advertiser who pays.

Indispensability
I think this really is one to watch for the future; the possibilities really are limited only by imagination... try it.

Dependability
As long as you are Blipping something that has a link, the App works fine.

Security
Apart from the information sharing via Facebook and/or Twitter, beware of sharing information once you have been hyperlinked out of the App.

ACIDS Test Rating:

A great concept.

To find out how the ACIDS Test works, click here.


You can get blippar here and support for the App here.


10 comments:

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    ReplyDelete
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    ReplyDelete
  3. The developer advises that there has been an update to version 1.3.4 of the App.

    This includes the following enhancements and alterations:

    * Minor improvements in tracking

    ReplyDelete
  4. The developer advises that there has been an update to version 1.3.5 of the App.

    This includes the following enhancements and alterations:

    Fix for the hyperactive cross hairs

    ReplyDelete
  5. The developer advises that there has been an update to version 1.5.0 of the App.

    This includes the following enhancements and alterations:

    * Enhanced Catalog with user comments
    * Smoother animations
    * Enhanced blipp capabilities

    ReplyDelete
  6. The developer advises that there has been an update to version 1.5.1 of the App.

    This includes the following enhancements and alterations:

    - iOS7 UI fixes
    - Stability improvements
    - Fixed saved photos deleting bug

    ReplyDelete
  7. The developer advises that there has been an update to version 1.5.2 of the App.

    This includes the following enhancements and alterations:

    - Small iOS7 bug fixes
    - iOS7 layout updates

    ReplyDelete
  8. The developer advises that there has been an update to version 1.5.4 of the App.

    This includes the following enhancements and alterations:

    New blipp features that will make your blipps even more engaging and fun!

    ReplyDelete
  9. The developer advises that there has been an update to version 1.5.5 of the App.

    This includes the following enhancements and alterations:

    A few bug fixes and new blipp features that will make your blipps even more engaging and fun!

    ReplyDelete
  10. The developer advises that there has been an update to version 1.6.0 of the App.

    This includes the following enhancements and alterations:

    Fixes and improvements that will make your blipps even more engaging and fun!

    ReplyDelete

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